Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.

Airport Advertising – a Superior passage to Target Upscale Groups

Kolkata Airport Advertising

In the event that your brand’s target groups incorporates premium audience from the rich SEC A, A+, Airport Advertising is the best method for its promotional campaigns. An essential contrast, which split higher end brands, is that the promotional activities also utilize marketing strategies apart from the basic requesting for the items and administrations. It is in this context, where branding turns into an extra necessity, that the airports bluster the most practical situations for accomplishing such purposes.

A Branding event requires extended duration of interaction with the groups of audiences. It can’t use a typical “impress and persuade” state of mind like some other Advertising Campaign. The airports, with their convenient surrounding and the best travel station facilities, are stages where this communication can occur with comfort. This implies the high stay time is not just reassuring from the perspective of time length of time, yet the audiences, in an airport, are likewise in calm and comfortable frame of mind. Among all OOH designs, Airport Advertising Displays have the greatest time to impress.

For instance, Airport Advertising in India furnishes your brand with a group of people stay time of 55 minutes to 2 hours. Visualize the brand impact which 2 hours of perceivability before a crowd of people can do.

Air travel is likewise a standout amongst the most normal (and henceforth reliable) ways of isolating the premium crowd. However, the passage of ease carriers have likewise incorporated the upper white collar class in the parameter of air travel, the vast majority of the consistent air explorers still hold noticeable positions in associations and society. In the event that if you’re Brand requests a world class crowd, you don’t have to look any more distant than Airport Advertising.

Start Booking Sites at the Airports as the Tourist Season Starts

Airport Advertising in India sees a remarkable increase in activity after September 15 every year. This is primarily because the tourist season in the country begins in this period, which sees a subsequent increase in the traffic at the airports. It has been established in the marketing world that the tourists, in their happy state of mind, are some of the best target audiences. Add to that, the cream of audiences separated by the airports, and you have a marketing opportunity which cannot be missed.

TDI Airport Advertising

The tourist season sees a huge inflow of tourists at both domestic and international levels. This brings prominent visibility both inside the country and abroad. Airport Advertising in India during this period has been used as a successful vehicle for excellent global branding campaigns.

Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.

Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales.

Top 3 Platforms of Outdoor Advertising in India

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.

Airports

Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.

Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.

How to Use the Onam Festive Season to Your Brand’s Advantage?

With Onam festival about to begin in Kerala, the target audiences of various industries will be in one of the most optimal moods to be targeted with brand promotions. This blog discusses how the premium platform, of Airport Advertising in Kerala, can be used to create spectacular branding during the occasion of Onam.

 

Kerala has 3 airports at the locations of Cochin, Calicut and Trivandrum. All these 3 airports are bound to see extravaganzas in Airport Advertising in India, during the period of Onam celebrations. Kerala, which is recognized as one of the ten paradises in the world, will also see an increase of tourists who will visit the place to be a part of the Onam celebrations. This includes both domestic and international audiences. A key part of the international tourists is the expatriate community which returns to visit their family and friends during this period. The 3 airports are the most important entry points into God’s own country. Taking up sites at these airports, for Airport Advertising campaigns at this time of the year, is placing your brand at the most viable place for Outdoor Advertising in India right now. Use the occasion to greet your audiences as they make their way to Kerala to celebrate Onam.

The Airport Advertising Agency, which has exclusive advertising rights on these 3 airports, is TDI International India (P) Limited. The exclusive rights allows for the Airport Advertising campaigns to be executed and maintained in an efficient manner. TDI also is the most experienced Airport Advertising Agency in India and is credited with pioneering the top trendsetting branding campaigns in India. For any brand looking at the South Indian markets or planning to leave a mark in the global market, Airport Advertising in Kerala is the best bet during the Onam season.

Why do the Brands Prefer TDI for Airport Advertising in India?

The Indian Airport Advertising scenario is now full with numerous Airport Advertising Agencies claiming to provide the best services. In spite of this competition, a name, which has always stood out as a favourite of all brands advertising at the airports, has been TDI International India (P) Limited. Let us look at some of the reasons why TDI has stood tall for all these years of Airport Advertising India.

Unbeatable Experience

With 28 years of experience in executing high impact Airport Advertising Campaigns, TDI’s knowledge and expertise in the field is unbeatable. This experience allows the brands with the luxury of placing trust and confidence on the premier agency to execute campaigns in a prompt and professional manner.

Strategically Selected Airports

The 9 airports where TDI has exclusive advertising rights, viz. Chennai, Kolkata, Ahmedabad, Pune, Cochin, Goa, Calicut, Trivandrum, and Tirupati are strategically selected and cover all regions of India. With its DMRC advertising wing mapping Delhi and NCR, the airports of Ahmedabad, Goa and Pune conveniently cover the western regions, Kolkata introduces your brand to the audiences flying into the eastern and northeastern regions and Chennai, Cochin, Calicut, Trivandrum and Tirupati comprehensively map the south.

Strong Network

A strong pan India network has been something which TDI has always focused on. This network allows the Airport Advertising Agency to smoothly execute and maintain multiple campaigns at the same time throughout India.

Excellent Problem Solving

TDI is well-known in Airport Advertising India for its ability to provide practical and fast solutions to problems which may arise in the planning, ideation or installation processes of the campaign. The brands rest assured as they have seen from experience that TDI will effectively remove any stymie which comes in the way.

The above are some of the top reasons for TDI to stand out in the field of Airport Advertising India. TDI has been a leader in the field since the time it introduced Airport Advertising in India in 1987.

Why Advertise at the Kolkata Airport?

The Kolkata airport has been one of the most in-demand sites for Airport Advertising in India. A prominent gateway, to the eastern and northeastern parts of India since the British period, Kolkata is a major entry point. Kolkata Airport Advertising is thus one of those rare platforms which provide unprecedented visibility to your brand. Some of the most important reasons, which make Kolkata Airport a vital inclusion in your branding execution, have been discussed here.

Kolkata airport is one of the largest airports in India with the fifth highest traffic of 10.7 million air travellers and a growth rate of 5%. With such a large base of audience, Kolkata airport offers an excellent scope of high visibility for the brands. Direct connections, to both international and domestic locations, result in the opportunity of using the airport for targeting both international and domestic audiences.

The clutter-free and world class standards, maintained at the Kolkata airport, provides a relaxed environment where the audiences are best placed to receive the brand messages. Even the expansion works that are progressing with full speed have been done so with care to keep the clutter-free nature of the airport intact.

Airport Advertising at the Kolkata airport is managed by TDI International India (P) Limited, the most experienced Airport Advertising Agency in India. Its rich experience in the field allows for hassle-free campaigns executed for your brand. Campaigns, customized for your branding requirements and fast executions, are trademarks of TDI’s legacy in Airport Advertising India.

AAI’s active participation, in keeping the Kolkata airport a top transit station in India, has also helped the Advertising Agency to offer world class branding solutions.

Kolkata Airport Set to Expand Providing Increased Branding Sites

Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favourite location for many brands, is undergoing expansion works in order to manage the increase of traffic. This is good news for the brands advertising at the airport as it means higher visibility and more strategic spaces.

TDI International India (P) Limited, the media house with exclusive advertising rights at the airport, has already started preparing for more sites for its clients. The airport already has a phenomenal annual traffic of 10.7 million air travellers, growing at a rate of 5%. The airport is the gateway to the eastern region in India and thus of prime importance to all branding campaigns targeting the eastern regions. The huge audience levels and exposure to the target groups of the entire eastern and northeastern regions of India are some of the topmost strengths of Kolkata Airport Advertising. The management at TDI speaks highly of the fast speed at which the expansion works are going ahead at the airport. The designing has also taken into consideration the expansion in such a way that the uncluttered nature is maintained.

The increase in the number of sites is set to help meet the high demand of sites at the Kolkata Airport. A higher number of sites will help more brands reach their target audiences. TDI is also expecting that provisions for digitalization of Airport Advertising are also made with the expansion works.

What is the Biggest Priority for an Outdoor Advertising Agency in India Now?

Outdoor Advertising Agencies have the unique task of maintaining the oldest platform of promotional activities known to mankind. The foremost step, in ensuring that Outdoor Advertising (OOH) survived and excelled throughout the years, has been the continuous adoption of the latest technologies. This has been a priority requirement for adapting to the changing nature of markets over time. The current period marks another phase in the history of Outdoor Advertising in India when a major adoption is required. This required change in modus operandi is the integration of the mobiles into the functioning of the OOH Billboards and Hoardings.

The mobile revolution has firmly hit across the generational and socioeconomic divides in India. It is very important that the Outdoor Media integrates itself with the mobile platform in order to create further reach and higher impact. The West is already seeing executions of OOH Campaigns where mobiles and handsets of the audiences are being extensively used. The integration opens up unlimited ways of sending the brand message to the viewers in a personalized manner. Before the integration, the brand message was almost always passed in a general manner. But use of the mobiles enables the brand to personalize the message so that it creates the maximum impact. The OOH Hoardings and displays then can serve the purpose of grabbing the attention of the audiences while their mobiles can be used to perpetuate the intended message. Getting connected to the mobiles can also serve the purpose of creating a database and a long term relationship with the target groups.

The major OOH Agencies in India are hoping that the regulating authorities take the urgency of the situation in account and allow for the modifications necessary for the digitization of the medium and integration of the mobiles.