Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favourite location for many brands, is undergoing expansion works in order to manage the increase of traffic. This is good news for the brands advertising at the airport as it means higher visibility and more strategic spaces.
TDI International India (P) Limited, the media house with exclusive advertising rights at the airport, has already started preparing for more sites for its clients. The airport already has a phenomenal annual traffic of 10.7 million air travellers, growing at a rate of 5%. The airport is the gateway to the eastern region in India and thus of prime importance to all branding campaigns targeting the eastern regions. The huge audience levels and exposure to the target groups of the entire eastern and northeastern regions of India are some of the topmost strengths of Kolkata Airport Advertising. The management at TDI speaks highly of the fast speed at which the expansion works are going ahead at the airport. The designing has also taken into consideration the expansion in such a way that the uncluttered nature is maintained.
The increase in the number of sites is set to help meet the high demand of sites at the Kolkata Airport. A higher number of sites will help more brands reach their target audiences. TDI is also expecting that provisions for digitalization of Airport Advertising are also made with the expansion works.