Think OOH – Think Airport Advertising

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signages continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money.

On marketing your product through OOH Media!

Can you imagine one such medium of advertising through which you can convey your brand message to customers within 5 seconds? Yes, you read it right just 5 seconds. Outdoor Advertising is one such medium of brand communication that grasps the attention of customers and conveys the brand message within 5 seconds. An OOH Advertising display makes an impact on the subconscious mind of the pedestrians, drivers and various prospective customers. People easily notice the brand message that is conveyed through attractive visuals or short phrases.

TDI – Billboard Advertising

Billboard Advertising is one of the popular means of outdoor advertising. Advertisers can choose from a range of billboard ads such as poster billboard, bulletin billboard, mobile billboard, digital billboard etc. A billboard ad display creates a direct impact to customers because of its bright and bold display of brand message with the usage of rich graphic. A few advantages of billboard advertising are discussed below. Take a look-

Easily reaches out to customers in a diverse market

Billboard Advertising is one effective means to easily reach out to customers even in a diverse market. A billboard ad display provides good photographic information to customers which make them easy to recall the brand. It may also be noted that advertisers can have a guaranteed audience through billboard advertising as a promotion tool.

Outdoor Advertising, ooh advertising

Builds a good image of the product

Creativity is one of the major assets of a billboard advertising display. A creative display of brand message naturally draws maximum attention of customers. With maximum attention from customers, one can build a good reputation of the brand in the market.  A billboard ad display also provides locational advantages to many commuters. The brand message knowingly or unknowingly sticks on customers’ mind through any type of billboard ad display. If repeatedly viewed, customers will get themselves familiarized with the brand and may even get encouraged to buy it.

Two secret ideas of OOH Advertising!

OOH Advertising is different from other modes of brand promotion particularly because of its out-of-box approach and theme of providing the advertising message to the target customers. In this blog, let us have a look at two secret ideas for launching an OOH Advertising campaign. 

TDI – Outdoor Advertising

Make your advertisement look grandiose 

In outdoor advertising, it is important to provide a posh look of the brand advertisement. OOH ads appeal to the imagination and vision of target audiences. Hence, it is significant to provide a grandiose look of the particular advertisement so that it provides an instant appeal to the onlookers within a short span of time. With digital technology, it doesn’t require big efforts to launch an outdoor advertising campaign. In terms of creative design, digital technology is again a boon for outdoor advertisers to a great extent.

OOH Advertising, Advertising Agency

Use catchy vocabularies for the brand message

Some OOH Advertising campaigns are launched either through images or through words which visually or verbally convey the brand message to the target customers. However, in most of the OOH ads, words and images both are used to convey the brand message. The image used for any outdoor advertising campaign should suit well the features of the brand. Besides, the ad copy should also be chosen carefully. Usage of catchy vocabularies is one of the secret mantras of a successful OOH Ad campaign. When your ad message is eye-catching, customers obviously pay attention to what is being displayed.  Advertising agencies particularly hire copywriters to frame striking ad copies for their promotion campaigns. 

Launching an outdoor advertising campaign is different from launching other promotion campaigns. Outdoor ads appeal to a mass target audience without any restraint of time, place or factor. Providing posh brand message to customers, OOH advertising has been maintaining the standard of brand promotion for all these years.

Why real estate companies are making huge investment in OOH innovations?

Of late, various real estate companies are making huge investment in OOH innovations. Citing example of the capital city alone, most of the major sites of outdoor advertising in the city are occupied by real estate ads. The increasing number of townships in and around the city is one of the factors that has enhanced real estate companies to make heavy investment in OOH advertising media. Some more reasons why real estate companies are increasing their ad spend through OOH media are mentioned in the following paragraphs.

TDI – Outdoor Advertising

Modern customers have more spending capacity. The easy availability of home loans, car loans and various loans has again garnered the spending potential of customers. Evaluating this spending capacity of customers, real estate companies target them to buy various properties. They try to persuade these customers through interesting OOH ads that provide messages like ‘We build only your dream homes’. ‘Next to nature, experience the peace, thematic garden’ etc. Somehow these ad messages provide an appeal to those customers who are planning to buy a home in or around the city. Moreover as mentioned above, these customers have spending capacity- which is why real estate companies target them through lucrative OOH ad displays at location friendly sites.

OOH Advertising, OOH Media

The increasing population in the metropolitan cities is again one of the factors that has encouraged real estate companies to heavily invest in Outdoor Advertising. Targeting those customers who commute from workplace to home and vice versa, real estate OOH ads provide them valuable information about various townships that are under construction and also about those ready to move in houses/apartments. For those who have their own homes in the city, the ad would not matter much. However, for those who are currently staying in rented apartments, buying a house is an asset which makes them the right target group for various real estate company ads.

Outdoor – The Supreme Market for your Brand!

Treat your brand like your own friend and let it stroll out through an outdoor advertising campaign because outdoor ads are much in trend in the market.

Today, anywhere in the world outdoor ads are creating a huge impact upon advertising industry. With the induction of digital media, the facet of outdoor advertising even in India has observed a comprehensive change. The tools, techniques and modes of outdoor advertising have been renovated and revamped with a sophisticated touch of technology. What is more interesting to observe around is that brand owners are presently utilizing maximum of the available outdoor advertising tools and techniques.

TDI – Advertising

A brand is an image or a conception in consumer’s mind and influencing the mindset of the consumers involves a compelling communication. Outdoor advertising is one perfect means to provide this impact upon the customer’s mind. Through an outdoor ad campaign, the advertiser can highlight the unique promise of value and trust on behalf of the brand to ensure that it stands apart from its competitors. Any advertising campaign is directed to provide a lasting impression about the brand upon the customers. Outdoor ads are one of the best options to accomplish this target.

Out of Home Advertising

Outdoor advertisers deploy numerous strategies to carry out a successful outdoor advertising campaign. A successful outdoor campaign in fact requires a wide range of tools, devices and strategies. Let us have a look at some of the latest tools which are widely used in modern outdoor advertising-

–          Backlit Translites(H/V)

–          Backlit Scroller

–          Pillar Sites

–          Pillar wraps

–          Pole Kiosks

–          Baggage Trolleys

–          Aero-Bridges

–          Trivision

–          Scroller

–          Revolving Show window

–          Product Display /Space

–          Overhead Gantry(Front lit /Backlit)

–          Digital Display

–          Traffic Direction Pole

–          Street Light Pole Kiosk

–          Tree Guards

–          Water Tank Display

–          Front lit Hoarding

–          Backlit Billboard

–          Time & Temperature Unipole (Backlit/Front lit)

–          360 Revolving Trivision

–          FID(Flight Information Display)

–          Car Display

 

On Promoting Brands in Different Cities!

One of the main reasons of advertising is to create as much awareness among the public about the brand. A brand that is promoted in each and every city of India has therefore higher chances of winning maximum attention from the target customers. This blog provides some information on the advertising scenarios of brands in different cities of India.

TDI – Advertising In Delhi

Advertising in Delhi is one of the age-old practices among brand and business owners. Numerous advertising agencies have their headquarters in Delhi. Outdoor Advertising in Delhi is one of the seasoned practices among the city-based advertisers. Airport Advertising, Mall Advertising and Metro Advertising in Delhi are the latest avenues of brand promotion through outdoor media among Delhi Advertisers. 

Mumbai is also a major hub of advertising in India. Televisions, Radio, Print media, Outdoor media etc. are some common means of advertising in Mumbai. The presence of film city is yet another encouraging factor for advertising in Mumbai. The city is in fact a hub of various ad films. Many advertising agencies have their headquarters or branch offices in the city.

Advertising in Mumbai

Advertising in Ahmedabad is a booming practice among various advertisers in the city. The presence of various industries in Gujarat is one of the encouraging factors for the city based advertisers.  The avenues of advertising in Ahmedabad are growing day by day. Most of the top advertising agencies in India have their presence in the city providing promotion solutions for various brands and businesses across the city. 

Advertising is also a flourishing practice in South India. Advertising in Bangalore is yet another burgeoning practice among advertisers. Outdoor Advertising in Bangalore especially airport advertising is a fast growing avenue of brand promotion in the city. The city attracts many tourists from all across the world which is one of the encouraging reasons for outdoor advertisers to launch many airport advertising campaigns at Bangalore airport.

Outdoor-Secrets of successful Advertising

Outdoor advertisers spread affluences of strategies to persuade successful outdoor campaigns. In fact, a successful outdoor campaign requires an extensive range of tools, patterns and an elaborate and systematic plan of action. Let’s have an ambiance at the various strategies which are mentioned as the secrets of a successful outdoor campaign:

TDI – Outdoor Advertising

1. Explore and explore more: Be aware about the latest courses and scenarios prevailing in outdoor advertising industry. Through research you need to behave in a certain manner which fulfils the requirement. The survey will help you to find out the best means to make an effect on your target audience.

2. Impregnable, captivating visuals: Unimaginative and conformist soundness has dictated that strong and attractive visuals provide a Commanding attention of the location of the target that is to be hit.

3. Beneficial location: Having succeeded or being marked by a favourable outcome, Know where you exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person. A good location is a top criterion to carry out an outdoor campaign.

4. Position at eye level: Placing your ad at an eye level for the goal intended to be attained, customer provides compelling results. It is beneficial for your brand to get noticed, putting the message at a specific spot where the target audience can easily view it.

   

   Advertising | Out of Home Advertising

5. Unlike from your competitors: Project it with something different. Make your campaign radically distinctive and without equal and different from others. Repeating the same thing that the competitors do or have done doesn’t strike your number of entities (members) considered as a unit. Come up with new ideas, styles, passion etc.

6. Harmonize with creativity: A lot more can be made more attracting or delighting with a touch of creativity. Even a one-dimensional poster can be presented in a spectacular manner by attaching a three-dimensional constituent with a creative touch.

7. Digital World: Considered in a comprehensive way and studies on advertising trends have disclosed that people prefer surfing the internet for something useful or valuable rather than only checking out in the emails. Hence, a digital presence of the campaign is also equally important as the outdoor campaign. Something unusual – perhaps worthy of collecting, digital revolution has already brought an enormous change in the market.

Best OOH Advertising-Outdoor Advertising Agency

TDI – Out of Home Advertising

TDI started its Out of Home advertising operations in 2003. We offer a full range of services and outdoor advertising solutions right from the concept stage to completion, all on a turnkey basis. We bank on the expertise of our media wing, TDI Media Services, to plan your campaign and deliver maximum mileage for every rupee you spend. TDI also provides airport advertising, dmrc advertising and many more in all over india.Know more about us please visit: http://www.tdiindia.com
or Contact us :

Head Office – TDI International India P limited
42, Rani Jhansi Road,
New Delhi- 110 055, India.
Phone: +91(11) 4253 4300

Advertising as a Fundamental Brand Promotion Tool ?

Advertising is important and essential for any brand owner to drive sales for the product or service. Advertising provides a major contribution to brand competition in the market. Advertising not only provides information about a product or service but also promotes innovation. Besides advertising also facilitates consumer satisfaction. The hidden fact is that no brand can progress without advertising. Big and small companies, individuals of all walks of life, major and minor events, concepts etc lay their base on advertising to get recognised in the market. Government and NGOs even use advertising to raise health awareness such as Conjunctivitis, Dengue, Swine flu etc.

TDI – Outdoor Advertising

The objective of an advertising campaign varies from one company to another. Some companies indulge in advertising to promote their product or service or to create buzz about their product while some companies indulge in advertising activities to launch new product in the market

Today in India, Advertising is a big business for every single organization. With a uniform economic stint in the country, Indian Advertising industry has witnessed a prominent globalization. Also, with the inception of various divisions, the advertising industry has undergone a sea change. Indian consumer’s deep pockets and blooming markets for ad-spends have touched new heights in India. Advertising India companies are creating stories and brand experiences in a way that engages and involves the target audiences with a mass appeal.

OOH Advertising, Out of Home Advertising

The history of advertising India is traced back to the early 20^th Century when the first advertising agency- B. Datram and Company was established in 1905. Since then, Advertising is the most common tool widely used by advertisers and brand owners. Amongst the various means of advertising, outdoor or OOH advertising is the oldest and yet the most effective tool for brand promotion. Also known as out of home advertising, this type of brand promotion provides a flashy communication to audiences simultaneously rendering a captivating message to the TG. Outdoor advertising or OOH advertising or Out of home advertising, whichever name one calls it, offers a discreet tool for brand promotion. 

OOH Advertising or Out of home advertising campaigns have to be tactfully carried out. One popular subset of outdoor advertising is Airport advertising. Considered as one of the budget friendly mediums of brand promotion, airport advertising reaches its target audience in an effective manner. Airport advertising offers low cost mode of advertising as compared to other means. Those people who are ‘on the go’ tend to spend quality time at the airport and it is one reason why airport advertising is one of the most effective means.  Exclusive features about airport advertising include its high-glamour look, attention-grabbing duration, high-tech etc. Airport is a place where people from all across the world arrive or depart from, hence, this mode of promotion is an ideal means for promoting a brand or service to potential buyers who are on transit mode.