On marketing your product through OOH Media!

Can you imagine one such medium of advertising through which you can convey your brand message to customers within 5 seconds? Yes, you read it right just 5 seconds. Outdoor Advertising is one such medium of brand communication that grasps the attention of customers and conveys the brand message within 5 seconds. An OOH Advertising display makes an impact on the subconscious mind of the pedestrians, drivers and various prospective customers. People easily notice the brand message that is conveyed through attractive visuals or short phrases.

TDI – Billboard Advertising

Billboard Advertising is one of the popular means of outdoor advertising. Advertisers can choose from a range of billboard ads such as poster billboard, bulletin billboard, mobile billboard, digital billboard etc. A billboard ad display creates a direct impact to customers because of its bright and bold display of brand message with the usage of rich graphic. A few advantages of billboard advertising are discussed below. Take a look-

Easily reaches out to customers in a diverse market

Billboard Advertising is one effective means to easily reach out to customers even in a diverse market. A billboard ad display provides good photographic information to customers which make them easy to recall the brand. It may also be noted that advertisers can have a guaranteed audience through billboard advertising as a promotion tool.

Outdoor Advertising, ooh advertising

Builds a good image of the product

Creativity is one of the major assets of a billboard advertising display. A creative display of brand message naturally draws maximum attention of customers. With maximum attention from customers, one can build a good reputation of the brand in the market.  A billboard ad display also provides locational advantages to many commuters. The brand message knowingly or unknowingly sticks on customers’ mind through any type of billboard ad display. If repeatedly viewed, customers will get themselves familiarized with the brand and may even get encouraged to buy it.

Two secret ideas of OOH Advertising!

OOH Advertising is different from other modes of brand promotion particularly because of its out-of-box approach and theme of providing the advertising message to the target customers. In this blog, let us have a look at two secret ideas for launching an OOH Advertising campaign. 

TDI – Outdoor Advertising

Make your advertisement look grandiose 

In outdoor advertising, it is important to provide a posh look of the brand advertisement. OOH ads appeal to the imagination and vision of target audiences. Hence, it is significant to provide a grandiose look of the particular advertisement so that it provides an instant appeal to the onlookers within a short span of time. With digital technology, it doesn’t require big efforts to launch an outdoor advertising campaign. In terms of creative design, digital technology is again a boon for outdoor advertisers to a great extent.

OOH Advertising, Advertising Agency

Use catchy vocabularies for the brand message

Some OOH Advertising campaigns are launched either through images or through words which visually or verbally convey the brand message to the target customers. However, in most of the OOH ads, words and images both are used to convey the brand message. The image used for any outdoor advertising campaign should suit well the features of the brand. Besides, the ad copy should also be chosen carefully. Usage of catchy vocabularies is one of the secret mantras of a successful OOH Ad campaign. When your ad message is eye-catching, customers obviously pay attention to what is being displayed.  Advertising agencies particularly hire copywriters to frame striking ad copies for their promotion campaigns. 

Launching an outdoor advertising campaign is different from launching other promotion campaigns. Outdoor ads appeal to a mass target audience without any restraint of time, place or factor. Providing posh brand message to customers, OOH advertising has been maintaining the standard of brand promotion for all these years.

Modern outdoor advertising- A break free from customary norms!

Advertising will have to adopt different forms for different media. Of course the theme and brand message can remain the same, but the approach and technique have to be different for different ad campaigns launched via different media. Radio ads should stress upon the strength of sounds and words since these ads provide only audio features to customers. Television ads should focus more on the context and appeal (emotional, fear, ego, possession etc). Newspapers ads on a different perspective should focus on the space and theme. For outdoor advertising fonts of copy, contrasting colours etc are important in order to draw attention to the brand. Some outdoor ads (launched through rich media) highlight the product and its brief features quite attractively.

TDI – Advertising, Advertising Agency

We already know that there are various means of gaining attention from customers for your brand. However, what is important is not only to catch the attention of customers. The arrested attention should be enticing and convincing enough to pamper the customer to buy the product. Advertising is one such field where every advertiser looks for something new to break free from others. Making an impression about the product becomes challenging for advertisers especially when the choice has become limitless for every single brand. However, there is one ideal solution to create a unique impression about your brand through outdoor ads as they provide more exposure for brands through outdoor media or tools of brand promotion. Outdoor ads most of the time provide novel, new and exciting ideas which engage viewer’s attention.

Outdoor Advertising Company

Amongst the various outdoor advertising tools, digital signage provides practical implications and makes brands quite attractive. These signages do not require any technician to erect new adverts for brands. Advertisers can themselves manipulate them and replace old adverts with fresh content or graphic display. Posters or roadside billboards need people to remove or replace old content.  However, with digital tools, there is no such need. Enhanced by a touch of technology and sophistication, modern outdoor advertising is indeed a break free from customary norms.

Why real estate companies are making huge investment in OOH innovations?

Of late, various real estate companies are making huge investment in OOH innovations. Citing example of the capital city alone, most of the major sites of outdoor advertising in the city are occupied by real estate ads. The increasing number of townships in and around the city is one of the factors that has enhanced real estate companies to make heavy investment in OOH advertising media. Some more reasons why real estate companies are increasing their ad spend through OOH media are mentioned in the following paragraphs.

TDI – Outdoor Advertising

Modern customers have more spending capacity. The easy availability of home loans, car loans and various loans has again garnered the spending potential of customers. Evaluating this spending capacity of customers, real estate companies target them to buy various properties. They try to persuade these customers through interesting OOH ads that provide messages like ‘We build only your dream homes’. ‘Next to nature, experience the peace, thematic garden’ etc. Somehow these ad messages provide an appeal to those customers who are planning to buy a home in or around the city. Moreover as mentioned above, these customers have spending capacity- which is why real estate companies target them through lucrative OOH ad displays at location friendly sites.

OOH Advertising, OOH Media

The increasing population in the metropolitan cities is again one of the factors that has encouraged real estate companies to heavily invest in Outdoor Advertising. Targeting those customers who commute from workplace to home and vice versa, real estate OOH ads provide them valuable information about various townships that are under construction and also about those ready to move in houses/apartments. For those who have their own homes in the city, the ad would not matter much. However, for those who are currently staying in rented apartments, buying a house is an asset which makes them the right target group for various real estate company ads.

Outdoor – The Supreme Market for your Brand!

Treat your brand like your own friend and let it stroll out through an outdoor advertising campaign because outdoor ads are much in trend in the market.

Today, anywhere in the world outdoor ads are creating a huge impact upon advertising industry. With the induction of digital media, the facet of outdoor advertising even in India has observed a comprehensive change. The tools, techniques and modes of outdoor advertising have been renovated and revamped with a sophisticated touch of technology. What is more interesting to observe around is that brand owners are presently utilizing maximum of the available outdoor advertising tools and techniques.

TDI – Advertising

A brand is an image or a conception in consumer’s mind and influencing the mindset of the consumers involves a compelling communication. Outdoor advertising is one perfect means to provide this impact upon the customer’s mind. Through an outdoor ad campaign, the advertiser can highlight the unique promise of value and trust on behalf of the brand to ensure that it stands apart from its competitors. Any advertising campaign is directed to provide a lasting impression about the brand upon the customers. Outdoor ads are one of the best options to accomplish this target.

Out of Home Advertising

Outdoor advertisers deploy numerous strategies to carry out a successful outdoor advertising campaign. A successful outdoor campaign in fact requires a wide range of tools, devices and strategies. Let us have a look at some of the latest tools which are widely used in modern outdoor advertising-

–          Backlit Translites(H/V)

–          Backlit Scroller

–          Pillar Sites

–          Pillar wraps

–          Pole Kiosks

–          Baggage Trolleys

–          Aero-Bridges

–          Trivision

–          Scroller

–          Revolving Show window

–          Product Display /Space

–          Overhead Gantry(Front lit /Backlit)

–          Digital Display

–          Traffic Direction Pole

–          Street Light Pole Kiosk

–          Tree Guards

–          Water Tank Display

–          Front lit Hoarding

–          Backlit Billboard

–          Time & Temperature Unipole (Backlit/Front lit)

–          360 Revolving Trivision

–          FID(Flight Information Display)

–          Car Display

 

Outdoor-Secrets of successful Advertising

Outdoor advertisers spread affluences of strategies to persuade successful outdoor campaigns. In fact, a successful outdoor campaign requires an extensive range of tools, patterns and an elaborate and systematic plan of action. Let’s have an ambiance at the various strategies which are mentioned as the secrets of a successful outdoor campaign:

TDI – Outdoor Advertising

1. Explore and explore more: Be aware about the latest courses and scenarios prevailing in outdoor advertising industry. Through research you need to behave in a certain manner which fulfils the requirement. The survey will help you to find out the best means to make an effect on your target audience.

2. Impregnable, captivating visuals: Unimaginative and conformist soundness has dictated that strong and attractive visuals provide a Commanding attention of the location of the target that is to be hit.

3. Beneficial location: Having succeeded or being marked by a favourable outcome, Know where you exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person. A good location is a top criterion to carry out an outdoor campaign.

4. Position at eye level: Placing your ad at an eye level for the goal intended to be attained, customer provides compelling results. It is beneficial for your brand to get noticed, putting the message at a specific spot where the target audience can easily view it.

   

   Advertising | Out of Home Advertising

5. Unlike from your competitors: Project it with something different. Make your campaign radically distinctive and without equal and different from others. Repeating the same thing that the competitors do or have done doesn’t strike your number of entities (members) considered as a unit. Come up with new ideas, styles, passion etc.

6. Harmonize with creativity: A lot more can be made more attracting or delighting with a touch of creativity. Even a one-dimensional poster can be presented in a spectacular manner by attaching a three-dimensional constituent with a creative touch.

7. Digital World: Considered in a comprehensive way and studies on advertising trends have disclosed that people prefer surfing the internet for something useful or valuable rather than only checking out in the emails. Hence, a digital presence of the campaign is also equally important as the outdoor campaign. Something unusual – perhaps worthy of collecting, digital revolution has already brought an enormous change in the market.

Outdoor Advertising- An Appealing Tool for Brand Promotion

Among the various advertising options, outdoor advertising or OOH advertising provides the most appealing medium for brand promotion. Endorsing a brand through outdoor advertising not only creates effective reach but also a rich impact upon the target group’s mind. Out of home advertising is the oldest means of advertising, however, this type of brand promotion still renders effective and efficient results for any brand endorsement campaign.

With a well defined campaign, an outdoor advertiser can unlock the enormous benefits of outdoor advertising. However, there are various strategies to be taken care while devising an out of home advertising campaign.

TDI Outdoor Advertising

The first criterion for a successful OOH advertising campaign is to team up a dedicated and experience professionals to hatch a tailored campaign. This tailored campaign will allow the team to target its specific audiences. The team also requires a deep understanding of the true potential of outdoor advertising for this particular strategy. 

The second criterion for a happening out of home advertising campaign is to indulge in creative activities. For this the creative team of the organization can get set to work conceptualizing, visualizing ideas, themes, languages, styles etc. Innovation should be kept in mind while devising any new communication for any brand. Once the communication is ready its time to decide the budget for the over all campaign. Yes, budget plays a role in deciding the fate of the campaign. Even if you have a rich resource and team, with a poor budget your campaign cannot make a hit in the market.

Post-budgeting its time to launch your campaign in the market by using the right media vehicle. Outdoor Advertising India provides various options for outdoor promotion. Airport Advertising is one of the most popular means of outdoor Advertising India. Airport Advertising renders a premium look to the target group with a touch of sophistication. Outdoor ads are also eye-catchy in nature with their big and bold captions.

TDI – OOH Advertising

Outdoor Ads are appealing to the target audience. Outdoor ads cannot be switched off and these ads are available 24×7. Outdoor Advertising has become a necessity for many businesses. Outdoors ads attract passerby into your store which can render sales. In modern outdoor advertising, a new range of tools have been adopted and widely used. Digital signages, billboards etc have replaced the traditional old-fashioned billboards. Also LCD ads provide an interactive tool of outdoor advertising to the audience. LCD ads are displayed in retail chains, show rooms, food outlets etc. Digital billboards not only present a bright and colorful look but also provide an alluring decor at the road side for passersby who could also be your potential target customers.

Advertising through outdoor medium adds hues to the brand’s presence in the market. Outdoor ads also enable target customers to have their free choice of thought and action while choosing a brand of their choice. With numerous numbers of brands mushrooming in the market, the need for outdoor ads will keep increasing day by day because these ads in fact provide an appealing brand experience to the target audiences. 

Advertising – The Brand Messenger

Advertising is an important marketing tool for any brand or service. It is an ideal art of communication which instructs, informs and persuades a target group about your product or service. In brief, the role of advertising is to act as a communicator between the brand and the target audience. Advertising delivers the brand message to the target group in a well-groomed style. Advertising also highlights the best features about your brand to the target audience and familiarizes them about the same.

TDI – Airport, Metro, Mobile, Internet, Outdoor Advertising

Why do we advertise?

Advertising is important for any brand, service or event. Following reasons explain why advertising is important:

1. To market your brand or service: The most significant reason for advertising is that it helps you market your brand or service to the target group.

2. To deal with your competitors: There is cut-throat competition prevailing in the market. Advertising is one ideal means to deal with your competitors in the market. The right advertising campaign can bring your brand or service ahead from your competitors.

3. To provide brand recall value: Advertising provides brand recall value which is an important factor for brand positioning.

Where do we advertise?

There are a wide range of advertising tools and mediums which are categorized as:

1. Broadcast Advertising- Broadcast Advertising comprises of Television Ads, Radio Ads and Internet Ads. Besides Radio ads, Television and Internet ads rely upon electricity.

2. Print Advertising- Print Advertising includes Newspapers ads, Brochures, Pamphlets, Magazines, Journals etc.

3. Outdoor advertising– Any mode of promotion carried out of home comes under outdoor advertising such as Billboard Advertising, Airport Advertising, Metro Advertising, DMRC Advertising etc

4. Web advertising: Web Advertising or online advertising is the latest trend of advertising. Web Advertising comprises of PPCs, Viral marketing, EDMs, Banners etc

5. Mobile advertising: Advertising through mobiles has set record as one of the most effective tools of promotion. Mobile SMS advertising renders immediacy and effectiveness to the target group.

Does Outdoor Advertising Provide Plenty Of Options?

Advertising is a very important component of every business. Advertising indirectly contributes to the growth of revenue of an organization. Therefore, it is a must for every business owner to advertise his service or product in the market. Many advertising mediums are available for advertisers. Television, Radio, Outdoor, Internet etc. are a few means of advertising through which business owners can communicate their valuable messages to target customers.  Outdoor Advertising is one of the traditional means of advertising used by business owners to create noise about their service or product in the market. This article provides an insight on the various options of outdoor advertising.

Outdoor Advertising is not just about a billboard ad or a poster ad display. Advertisers have plenty of options when it comes to choosing the right medium of advertising through outdoor media. In modern times, outdoor advertising tools are classified into two categories namely digital and non-digital outdoor advertising tools. Digital outdoor media typically feature independently addressable billboards, jukeboxes, product display boxes, kiosks, LCD/LEDs, backlit or front lit translites etc. One major advantage of digital outdoor media is that any of these tools can be remotely controlled and thus any change can be easily done through these mediums. Digital outdoor displays provide an interactive, lively and interesting look of the advertisement and thus easily allure the passing attention of numerous customers.

Non-digital outdoor media include ordinary billboards, posters, wall wraps, bus or taxi advertising, lamp post ads, bus shelter ads etc. As compared to digital outdoor tools, non-digital media provide the brand message in a plain and ordinary manner. However, the expense of advertising through non-digital is quite cost-effective as compared to an advertising campaign through digital OOH media. Advertisers can have their own choice whether they want to launch their campaign through digital or non-digital outdoor media.

Besides the various mediums of outdoor advertising, the increase number of avenues in OOH domain is also worth mentioning. Outdoor Advertising avenues such as Airport Advertising is growing at a fast pace. Most of the cities and towns have included airport advertising thereby considering it a very important ingredient of promotion mix. Airport Advertising provides uncluttered brand messages to customers. The implementation of rich media is yet another asset of launching a promotion campaign through airport media. Tourism is one of the sectors that has highly benefitted from airport advertising in India. Airport Ad displays leave a lasting brand impression on customers’ mind and thus convey the brand message quite easily and effectively.

Mall Advertising is another growing avenue of outdoor promotion. The mushrooming number of shopping malls across the country has provided lucrative opportunities to advertisers to occupy the advertising spaces at shopping malls. Customers who visit the various shopping malls easily get attracted to the various advertisements displayed across the mall. Like airport advertising, most of the mall ads are launched through rich media that provide a rich impression about the brands or services on customers’ mind. The rising number of brands in the market also calls the attention of various mall advertisers.

Source: http://www.goarticles.co.in/does-outdoor-advertising-provide-plenty-of-options/