Two secret ideas of OOH Advertising!

OOH Advertising is different from other modes of brand promotion particularly because of its out-of-box approach and theme of providing the advertising message to the target customers. In this blog, let us have a look at two secret ideas for launching an OOH Advertising campaign. 

TDI – Outdoor Advertising

Make your advertisement look grandiose 

In outdoor advertising, it is important to provide a posh look of the brand advertisement. OOH ads appeal to the imagination and vision of target audiences. Hence, it is significant to provide a grandiose look of the particular advertisement so that it provides an instant appeal to the onlookers within a short span of time. With digital technology, it doesn’t require big efforts to launch an outdoor advertising campaign. In terms of creative design, digital technology is again a boon for outdoor advertisers to a great extent.

OOH Advertising, Advertising Agency

Use catchy vocabularies for the brand message

Some OOH Advertising campaigns are launched either through images or through words which visually or verbally convey the brand message to the target customers. However, in most of the OOH ads, words and images both are used to convey the brand message. The image used for any outdoor advertising campaign should suit well the features of the brand. Besides, the ad copy should also be chosen carefully. Usage of catchy vocabularies is one of the secret mantras of a successful OOH Ad campaign. When your ad message is eye-catching, customers obviously pay attention to what is being displayed.  Advertising agencies particularly hire copywriters to frame striking ad copies for their promotion campaigns. 

Launching an outdoor advertising campaign is different from launching other promotion campaigns. Outdoor ads appeal to a mass target audience without any restraint of time, place or factor. Providing posh brand message to customers, OOH advertising has been maintaining the standard of brand promotion for all these years.

Why real estate companies are making huge investment in OOH innovations?

Of late, various real estate companies are making huge investment in OOH innovations. Citing example of the capital city alone, most of the major sites of outdoor advertising in the city are occupied by real estate ads. The increasing number of townships in and around the city is one of the factors that has enhanced real estate companies to make heavy investment in OOH advertising media. Some more reasons why real estate companies are increasing their ad spend through OOH media are mentioned in the following paragraphs.

TDI – Outdoor Advertising

Modern customers have more spending capacity. The easy availability of home loans, car loans and various loans has again garnered the spending potential of customers. Evaluating this spending capacity of customers, real estate companies target them to buy various properties. They try to persuade these customers through interesting OOH ads that provide messages like ‘We build only your dream homes’. ‘Next to nature, experience the peace, thematic garden’ etc. Somehow these ad messages provide an appeal to those customers who are planning to buy a home in or around the city. Moreover as mentioned above, these customers have spending capacity- which is why real estate companies target them through lucrative OOH ad displays at location friendly sites.

OOH Advertising, OOH Media

The increasing population in the metropolitan cities is again one of the factors that has encouraged real estate companies to heavily invest in Outdoor Advertising. Targeting those customers who commute from workplace to home and vice versa, real estate OOH ads provide them valuable information about various townships that are under construction and also about those ready to move in houses/apartments. For those who have their own homes in the city, the ad would not matter much. However, for those who are currently staying in rented apartments, buying a house is an asset which makes them the right target group for various real estate company ads.