Advertising India is Gearing Up for the Holiday Season

The brands in India are busy with the approaching holiday season. With them, the advertisers are also busy with the increased promotional activities of the brands. Advertising India is gearing up to handle the increased activity that the industry is set to witness in the period between September and January. The sudden rush of the season has set the tone of the industry to one of buzz and hectic marketing activities.

 

The expenditure of the Indian consumers increases by almost double during the festive seasons. This is one of the best times to attract Indian consumers who seem to roam the streets with the intent to buy. Thus, brands fall over each other to claim the attention of the consumers on the various platforms. The most prominent platforms which have been traditionally used by the brands to promote their products and services include Airport Advertising, Delhi Metro Advertising (for Delhi/NCR branches), Mall Spaces, and Outdoor Advertising. These platforms approach the audiences on ground and are the best ways of attracting consumers during these periods. Airports are the best places to catch the attention of the holiday crowd coming into the place. The next key points of advertising are the Outdoor locations, especially at and near the market places. The strategy is completed by advertising at the Mall Spaces which are the point of sales.

 

Advertise at the above Platforms during the sales season to get the benefits of high returns of investment. Associate with TDI International India (P) Limited for utilizing the strongest network of advertising sites across India.

Two secret ideas of OOH Advertising!

OOH Advertising is different from other modes of brand promotion particularly because of its out-of-box approach and theme of providing the advertising message to the target customers. In this blog, let us have a look at two secret ideas for launching an OOH Advertising campaign. 

TDI – Outdoor Advertising

Make your advertisement look grandiose 

In outdoor advertising, it is important to provide a posh look of the brand advertisement. OOH ads appeal to the imagination and vision of target audiences. Hence, it is significant to provide a grandiose look of the particular advertisement so that it provides an instant appeal to the onlookers within a short span of time. With digital technology, it doesn’t require big efforts to launch an outdoor advertising campaign. In terms of creative design, digital technology is again a boon for outdoor advertisers to a great extent.

OOH Advertising, Advertising Agency

Use catchy vocabularies for the brand message

Some OOH Advertising campaigns are launched either through images or through words which visually or verbally convey the brand message to the target customers. However, in most of the OOH ads, words and images both are used to convey the brand message. The image used for any outdoor advertising campaign should suit well the features of the brand. Besides, the ad copy should also be chosen carefully. Usage of catchy vocabularies is one of the secret mantras of a successful OOH Ad campaign. When your ad message is eye-catching, customers obviously pay attention to what is being displayed.  Advertising agencies particularly hire copywriters to frame striking ad copies for their promotion campaigns. 

Launching an outdoor advertising campaign is different from launching other promotion campaigns. Outdoor ads appeal to a mass target audience without any restraint of time, place or factor. Providing posh brand message to customers, OOH advertising has been maintaining the standard of brand promotion for all these years.

Modern outdoor advertising- A break free from customary norms!

Advertising will have to adopt different forms for different media. Of course the theme and brand message can remain the same, but the approach and technique have to be different for different ad campaigns launched via different media. Radio ads should stress upon the strength of sounds and words since these ads provide only audio features to customers. Television ads should focus more on the context and appeal (emotional, fear, ego, possession etc). Newspapers ads on a different perspective should focus on the space and theme. For outdoor advertising fonts of copy, contrasting colours etc are important in order to draw attention to the brand. Some outdoor ads (launched through rich media) highlight the product and its brief features quite attractively.

TDI – Advertising, Advertising Agency

We already know that there are various means of gaining attention from customers for your brand. However, what is important is not only to catch the attention of customers. The arrested attention should be enticing and convincing enough to pamper the customer to buy the product. Advertising is one such field where every advertiser looks for something new to break free from others. Making an impression about the product becomes challenging for advertisers especially when the choice has become limitless for every single brand. However, there is one ideal solution to create a unique impression about your brand through outdoor ads as they provide more exposure for brands through outdoor media or tools of brand promotion. Outdoor ads most of the time provide novel, new and exciting ideas which engage viewer’s attention.

Outdoor Advertising Company

Amongst the various outdoor advertising tools, digital signage provides practical implications and makes brands quite attractive. These signages do not require any technician to erect new adverts for brands. Advertisers can themselves manipulate them and replace old adverts with fresh content or graphic display. Posters or roadside billboards need people to remove or replace old content.  However, with digital tools, there is no such need. Enhanced by a touch of technology and sophistication, modern outdoor advertising is indeed a break free from customary norms.

Why real estate companies are making huge investment in OOH innovations?

Of late, various real estate companies are making huge investment in OOH innovations. Citing example of the capital city alone, most of the major sites of outdoor advertising in the city are occupied by real estate ads. The increasing number of townships in and around the city is one of the factors that has enhanced real estate companies to make heavy investment in OOH advertising media. Some more reasons why real estate companies are increasing their ad spend through OOH media are mentioned in the following paragraphs.

TDI – Outdoor Advertising

Modern customers have more spending capacity. The easy availability of home loans, car loans and various loans has again garnered the spending potential of customers. Evaluating this spending capacity of customers, real estate companies target them to buy various properties. They try to persuade these customers through interesting OOH ads that provide messages like ‘We build only your dream homes’. ‘Next to nature, experience the peace, thematic garden’ etc. Somehow these ad messages provide an appeal to those customers who are planning to buy a home in or around the city. Moreover as mentioned above, these customers have spending capacity- which is why real estate companies target them through lucrative OOH ad displays at location friendly sites.

OOH Advertising, OOH Media

The increasing population in the metropolitan cities is again one of the factors that has encouraged real estate companies to heavily invest in Outdoor Advertising. Targeting those customers who commute from workplace to home and vice versa, real estate OOH ads provide them valuable information about various townships that are under construction and also about those ready to move in houses/apartments. For those who have their own homes in the city, the ad would not matter much. However, for those who are currently staying in rented apartments, buying a house is an asset which makes them the right target group for various real estate company ads.

Outdoor – The Supreme Market for your Brand!

Treat your brand like your own friend and let it stroll out through an outdoor advertising campaign because outdoor ads are much in trend in the market.

Today, anywhere in the world outdoor ads are creating a huge impact upon advertising industry. With the induction of digital media, the facet of outdoor advertising even in India has observed a comprehensive change. The tools, techniques and modes of outdoor advertising have been renovated and revamped with a sophisticated touch of technology. What is more interesting to observe around is that brand owners are presently utilizing maximum of the available outdoor advertising tools and techniques.

TDI – Advertising

A brand is an image or a conception in consumer’s mind and influencing the mindset of the consumers involves a compelling communication. Outdoor advertising is one perfect means to provide this impact upon the customer’s mind. Through an outdoor ad campaign, the advertiser can highlight the unique promise of value and trust on behalf of the brand to ensure that it stands apart from its competitors. Any advertising campaign is directed to provide a lasting impression about the brand upon the customers. Outdoor ads are one of the best options to accomplish this target.

Out of Home Advertising

Outdoor advertisers deploy numerous strategies to carry out a successful outdoor advertising campaign. A successful outdoor campaign in fact requires a wide range of tools, devices and strategies. Let us have a look at some of the latest tools which are widely used in modern outdoor advertising-

–          Backlit Translites(H/V)

–          Backlit Scroller

–          Pillar Sites

–          Pillar wraps

–          Pole Kiosks

–          Baggage Trolleys

–          Aero-Bridges

–          Trivision

–          Scroller

–          Revolving Show window

–          Product Display /Space

–          Overhead Gantry(Front lit /Backlit)

–          Digital Display

–          Traffic Direction Pole

–          Street Light Pole Kiosk

–          Tree Guards

–          Water Tank Display

–          Front lit Hoarding

–          Backlit Billboard

–          Time & Temperature Unipole (Backlit/Front lit)

–          360 Revolving Trivision

–          FID(Flight Information Display)

–          Car Display

 

On Promoting Brands in Different Cities!

One of the main reasons of advertising is to create as much awareness among the public about the brand. A brand that is promoted in each and every city of India has therefore higher chances of winning maximum attention from the target customers. This blog provides some information on the advertising scenarios of brands in different cities of India.

TDI – Advertising In Delhi

Advertising in Delhi is one of the age-old practices among brand and business owners. Numerous advertising agencies have their headquarters in Delhi. Outdoor Advertising in Delhi is one of the seasoned practices among the city-based advertisers. Airport Advertising, Mall Advertising and Metro Advertising in Delhi are the latest avenues of brand promotion through outdoor media among Delhi Advertisers. 

Mumbai is also a major hub of advertising in India. Televisions, Radio, Print media, Outdoor media etc. are some common means of advertising in Mumbai. The presence of film city is yet another encouraging factor for advertising in Mumbai. The city is in fact a hub of various ad films. Many advertising agencies have their headquarters or branch offices in the city.

Advertising in Mumbai

Advertising in Ahmedabad is a booming practice among various advertisers in the city. The presence of various industries in Gujarat is one of the encouraging factors for the city based advertisers.  The avenues of advertising in Ahmedabad are growing day by day. Most of the top advertising agencies in India have their presence in the city providing promotion solutions for various brands and businesses across the city. 

Advertising is also a flourishing practice in South India. Advertising in Bangalore is yet another burgeoning practice among advertisers. Outdoor Advertising in Bangalore especially airport advertising is a fast growing avenue of brand promotion in the city. The city attracts many tourists from all across the world which is one of the encouraging reasons for outdoor advertisers to launch many airport advertising campaigns at Bangalore airport.

Outdoor-Secrets of successful Advertising

Outdoor advertisers spread affluences of strategies to persuade successful outdoor campaigns. In fact, a successful outdoor campaign requires an extensive range of tools, patterns and an elaborate and systematic plan of action. Let’s have an ambiance at the various strategies which are mentioned as the secrets of a successful outdoor campaign:

TDI – Outdoor Advertising

1. Explore and explore more: Be aware about the latest courses and scenarios prevailing in outdoor advertising industry. Through research you need to behave in a certain manner which fulfils the requirement. The survey will help you to find out the best means to make an effect on your target audience.

2. Impregnable, captivating visuals: Unimaginative and conformist soundness has dictated that strong and attractive visuals provide a Commanding attention of the location of the target that is to be hit.

3. Beneficial location: Having succeeded or being marked by a favourable outcome, Know where you exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person. A good location is a top criterion to carry out an outdoor campaign.

4. Position at eye level: Placing your ad at an eye level for the goal intended to be attained, customer provides compelling results. It is beneficial for your brand to get noticed, putting the message at a specific spot where the target audience can easily view it.

   

   Advertising | Out of Home Advertising

5. Unlike from your competitors: Project it with something different. Make your campaign radically distinctive and without equal and different from others. Repeating the same thing that the competitors do or have done doesn’t strike your number of entities (members) considered as a unit. Come up with new ideas, styles, passion etc.

6. Harmonize with creativity: A lot more can be made more attracting or delighting with a touch of creativity. Even a one-dimensional poster can be presented in a spectacular manner by attaching a three-dimensional constituent with a creative touch.

7. Digital World: Considered in a comprehensive way and studies on advertising trends have disclosed that people prefer surfing the internet for something useful or valuable rather than only checking out in the emails. Hence, a digital presence of the campaign is also equally important as the outdoor campaign. Something unusual – perhaps worthy of collecting, digital revolution has already brought an enormous change in the market.

Outdoor Advertising- An Appealing Tool for Brand Promotion

Among the various advertising options, outdoor advertising or OOH advertising provides the most appealing medium for brand promotion. Endorsing a brand through outdoor advertising not only creates effective reach but also a rich impact upon the target group’s mind. Out of home advertising is the oldest means of advertising, however, this type of brand promotion still renders effective and efficient results for any brand endorsement campaign.

With a well defined campaign, an outdoor advertiser can unlock the enormous benefits of outdoor advertising. However, there are various strategies to be taken care while devising an out of home advertising campaign.

TDI Outdoor Advertising

The first criterion for a successful OOH advertising campaign is to team up a dedicated and experience professionals to hatch a tailored campaign. This tailored campaign will allow the team to target its specific audiences. The team also requires a deep understanding of the true potential of outdoor advertising for this particular strategy. 

The second criterion for a happening out of home advertising campaign is to indulge in creative activities. For this the creative team of the organization can get set to work conceptualizing, visualizing ideas, themes, languages, styles etc. Innovation should be kept in mind while devising any new communication for any brand. Once the communication is ready its time to decide the budget for the over all campaign. Yes, budget plays a role in deciding the fate of the campaign. Even if you have a rich resource and team, with a poor budget your campaign cannot make a hit in the market.

Post-budgeting its time to launch your campaign in the market by using the right media vehicle. Outdoor Advertising India provides various options for outdoor promotion. Airport Advertising is one of the most popular means of outdoor Advertising India. Airport Advertising renders a premium look to the target group with a touch of sophistication. Outdoor ads are also eye-catchy in nature with their big and bold captions.

TDI – OOH Advertising

Outdoor Ads are appealing to the target audience. Outdoor ads cannot be switched off and these ads are available 24×7. Outdoor Advertising has become a necessity for many businesses. Outdoors ads attract passerby into your store which can render sales. In modern outdoor advertising, a new range of tools have been adopted and widely used. Digital signages, billboards etc have replaced the traditional old-fashioned billboards. Also LCD ads provide an interactive tool of outdoor advertising to the audience. LCD ads are displayed in retail chains, show rooms, food outlets etc. Digital billboards not only present a bright and colorful look but also provide an alluring decor at the road side for passersby who could also be your potential target customers.

Advertising through outdoor medium adds hues to the brand’s presence in the market. Outdoor ads also enable target customers to have their free choice of thought and action while choosing a brand of their choice. With numerous numbers of brands mushrooming in the market, the need for outdoor ads will keep increasing day by day because these ads in fact provide an appealing brand experience to the target audiences. 

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